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Teaching Vis Comm & Branding for Biz Students


Kathy Mueller
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I'm seeking resources (videos, essays, books, etc.) to educate clients and strategists to collaborate with creative folk. 

I'm teaching a graduate course for business students pursuing a strategic advertising and marketing masters degree. I know from talking with them, that their most pressing desires is to learn how to evaluate creative work. Of course, we are also discussing the business value of design, and how they can best support and inspire the creative process. 

I've found many resources for creatives to understand strategy, and very little for the reverse.

Thanks in advance for your recommendations!

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